Broaden Your Marketing Reach: Use Bumper Stickers

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Do you know about bumper stickers? It is actually a marketing tool that is easy as well as inexpensive. It is a perfect choice for you if you have target customers at a location, or your customer belongs to a particular category (like moms in the range 25-35). All it costs is about 25 cents per sticker but it gives you a huge amount of profit. Lets discuss it in more details.

Do you know about bumper stickers? It is actually a marketing tool that is easy as well as inexpensive. It is a perfect choice for you if you have target customers at a location, or your customer belongs to a particular category (like moms in the range 25-35). All it costs is about 25 cents per sticker but it gives you a huge amount of profit. Lets discuss it in more details.

First we must know what bumper stickers are. Bumper stickers are adhesive labels or stickers which have a message printed on them. You are supposed to stick it on the bumper of an automobile so that people sitting in other vehicles can read it - some people do stick it on other objects too.

These stickers attract attention when people go to the parking lot, or when they are following another vehicle and even when they are on road and your car crosses them. They spread your word and create a 'touch point' with all these people and the best part is that you yourself don't even need to be there!

There are no set rules about how to get the stickers made. Get them made, as you like. But care should be taken to decide its size. A very small sticker will not get noticed easily and for a very large one, you will not find anyone willing to put it on his or her vehicle. Just remember these two points and the rest is all flexible.

This flexibility does have some drawbacks. A sticker with just your logo or a lot of text, or a sticker trying to oversell your product will not appeal to the crowd. It can only help you if it is able to connect with the people. It should be funny, catchy, and helpful to them in some way. It should click with their ideas and it would be ideal if it allows your audience to express themselves through them.

Imagine how wonderful your customers would feel that by just putting your sticker on their bumper, they are actually expressing themselves. Innovation is the secret for success here. Let your customer use your bumper sticker and do the marketing for you.

Use tips (beauty tips if you are a beautician) or corroborate your other marketing message using bumper stickers. You can also ride on other trends and fads. E.g. it could be about support to a sports group or various sports groups. You can make a sticker for each of the rival sports group! The same applies to politics as well (like a presidential election) though it's a little more risky.

You can follow some other rules to make your sticker more viral. Making it 'scarce', or making it a status symbol are some examples. People would love to have it then and would feel proud in showing it off. When other people notice it, even they would want it. Don't you think that's cool!

Use bumper stickers responsibly. And use it cleverly. They will reward you with lots of referring customers and profits.

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Written by: Buck Thompson Monday, 30 November 2009 23:33
 

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