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A small business is often run on a shoestring budget with one person multi-tasking and wearing many hats. As such everything you do needs to be effective.

A small business is often run on a shoestring budget with one person multi-tasking and wearing many hats. As such everything you do needs to be effective.

Thus a small business website needs to be more than a fancy branding exercise. (Leave that to the large corporations and their endless internet marketing allocations.)

* The main function of any business web site is to secure you more business *

You need a web site that will help your business grow. That's it's job

So going to a web design company that deals with multi-million dollar corporations might not get you what you want.

A better solution is to go to a web designer who runs their own, small business. They are more likely to understand your needs and limits

When you are getting your web site designed make sure it covers these 5 vital areas

1.You need a website that is affordable and preferably without monthly charges and fees. There is nothing worse than getting hit with hidden expenses when you're already on a strict marketing budget

2. Even though it might be cheap in cost it needs to look professional. It doesn't need to be an award winning work of art though, so skip the expensive graphic designer stuff for now

3. It should include all the extras needed to get online. Things such as hosting and domain name. This saves you time and saving time saves you money

4. Know how much it will all cost before signing anything. It's interesting to note how many web design companies don't even put a price for their services on their own websites.

5. The site should be well optimized to rank well in the search engines. You want it to be found after all and the best way to get traffic is through Google, Bing and Yahoo.

And the last thing...

6. Make sure you understand what is happening. You might feel silly asking "dumb questions" - but you are not. Any web designer worth dealing with will be able to explain in easy to understand terms.

And lastly if you want to find out what makes a website a success I'd highly recommend the eBook mentioned in the resources box below. I wrote it. It's called Web Designer Secrets

regards

R Law

Web Site Design Australia